Visual identity design is considered one of the most important factors that contribute to building the identity and distinction of establishments and companies. Here are some points that highlight its importance:

1. Distinction and rapid recognition : Providing a strong visual identity makes the facility or company distinctive among competitors, and facilitates rapid recognition by the target audience.
2. Effective communication : Visual identity design facilitates the process of communicating with the audience, as they have a positive first impression through the brand, logo, colors and fonts used.
3. Building trust and credibility : A professional visual identity reflects the level of professionalism and credibility of the company, which helps build trust among potential customers and partners.
4. Expressing values ​​and vision : A visual identity can reflect the values ​​and vision of an establishment or company, thus providing a clear and inspiring message to customers and employees.
5. Differentiation in the Market : In a competitive market, an attractive visual identity design can give an establishment or company the opportunity to stand out and survive in the market.
6. Enhance memory and visual differentiation : When the audience recognizes the brand quickly and remembers it easily, it increases the chances of responding to ads and offers and increasing sales.

in general, It can be said that visual identity design helps establishments and companies build a positive and strong image in the minds of the target audience and effectively enhance their presence in the market.

The basic elements that should be included in the design of a corporate visual identity are:

Corporate visual identity design includes many basic elements that work together to represent the company in a distinct and professional manner. Among these items:

1. Logo : It is the visual symbol that represents the company and distinguishes it from others. The logo should be simple, easy to understand, and easy to use in various media.
2. Primary Colors : Determine the set of colors that represent the company’s visual identity and reflect its values ​​and personality. Colors must be carefully chosen to ensure they are in line with the brand philosophy and are used consistently.
3. Fonts (Typography) : Choosing a set of fonts that are used to represent the brand in a consistent and professional manner. Fonts must be carefully chosen to be appropriate to the company’s personality and easy to read in all settings.
4. Secondary Logo : Adding a secondary or complementary logo used in specific situations, such as use on dark backgrounds or large images.
5. Visual Style : Definition of the brand’s general visual style, such as curved style, geometric style, or modern style. This also includes the use of unique patterns and symbols to enhance visual identity.
6. Graphics and Images : Using graphics and images that reflect the company’s message and add value to the design of the visual identity.
7. Icons : Identify a set of unique icons that represent the services or products provided by the company, and are used repeatedly in designs.
8. Graphic Patterns : Adding distinctive graphic patterns to decorate marketing materials and the website, which enhances distinction and brand recognition.

Collecting these elements and applying them in a consistent manner helps in building a strong and distinctive visual identity for the company. And enhance communication with customers and users effectively.

The basic steps that companies must take to build and design a strong visual identity are:

The basic steps companies should take to build and design a strong visual identity include:

1. Brand Identity Analysis :
   • Understand the company’s mission, values, vision and personality.
   • Identify the company’s competitive advantages and unique differences in the market.
2. Determine the target audience (Target Audience Identification) :
   • Identify the features, needs and interests of the target audience.
   • Understand their behavior and expectations and how to communicate with them effectively.
3. Brand Concept Development :
   • Create a vision and concept for the brand that reflects values, personality and excellence.
   • Developing a logo that expresses the brand concept in a distinctive and attractive way.
4. Visual design :
   • Choose colors, fonts and visual styles that express the brand effectively.
   • Logo design applicable to various marketing media.
5. Brand Implementation :
   • Applying visual identity to all marketing materials and communications, including the website, Social media, print, And presentations.
   • Ensure balance and consistency in the use of visual elements to maintain the brand’s visual identity.
6. Customer Interaction :
   • Encouraging interaction with customers through the creative and inspiring use of visual identity.
   • Responding to customer feedback and enhancing brand loyalty through effective communication.
7. Continuous Evaluation and Improvement :
   • Regularly review visual identity performance, update and improve it as needed.
   • Keeping pace with developments in the market and changing customer needs to ensure the continuity and effectiveness of the visual identity.

The most important visual feed sites for commercial identities

There are many sites that provide visual feed for business identities, Among the most important are:

1. Behance :
   • Behance is an online community showcasing the work of graphic designers and visual artists. You can browse a variety of designs and brand identities to get new inspiration and ideas.
2. Dribbble :
   • Dribbble is a website that allows designers to showcase their work and creativity. You can search a wide range of brand identities, designs and infographics to find new ideas and inspiration.
3. Pinterest :
   • Pinterest provides a variety of images and projects that can be used to get inspiration in designing business identities. You can create boards with photos and ideas you like and organize them by topic.
4. Logo Lounge :
   • Logo Lounge is a site that offers a large collection of different logo designs and business identities. You can search their database to find new examples and ideas for logo designs.
5. Brand New :
   • Brand New is an UnderConsideration blog, It provides reviews and evaluations of new and redesigned brand identities. You can see what has been recently applied in the world of brand identity design and new trends.

These are some of the prominent sites that provide visual feed for brand identities, They can be valuable sources for searching for inspiration and new ideas in designing brands and visual identities.