What is search engine optimization?
Search engine optimization (SEO) is a process aimed at increasing and improving the visibility of a website or web page in organic (non-paid) search engine results, like google, So that the site appears advanced in the results pages for searching for specific keywords.
Search engine optimization includes a set of techniques and procedures aimed at making a website more indexable and appear at the top of search results. These techniques include:
- Keyword research : Choosing the appropriate keywords that target customers are searching for.
- Content optimization : Create high-quality content that is useful to visitors and contains targeted keywords.
- Building external links : Working to increase the number of external links pointing to your site, which are considered positive signals for search engines.
- Improving the user experience : making your site easy to use, fast loading, and compatible with various devices.
- Work on technical elements : improving site technical elements such as page titles, comment tags, and internal link structure.
- Speed improvement : Ensuring that the site loads quickly to improve the user experience and its ranking in search engines.
Briefly, Search engine optimization aims to make your website more popular and visible in search results to attract more targeted visitors and achieve your online business goals.
Free SEO tools
Here are some free tools that can be used for SEO with a detailed explanation of each:
- Google Search Console :
- Provides tools to track and evaluate a website’s performance in Google search results.
- Benefits : Providing reports on how your site interacts with search results, and detecting technical errors that affect your site’s ranking.
- Google Analytics :
- Web analysis platform provides detailed reports on traffic and visitor behavior.
- Benefits : Understand how visitors interact with your site, and measure the effectiveness of online marketing strategies.
- Google Keyword Planner :
- It provides keyword ideas and evaluates how difficult it is to compete for them.
- Benefits : Help in choosing the right keywords for your site and understanding demand and competition in the search market.
- Yoast SEO (for WordPress):
- A WordPress plugin that provides guidance on how to optimize site pages for search engines.
- Benefits : Improve site ranking by providing tips on keywords, page titles, sub-descriptions, etc.
- AnswerThePublic :
- Displays popular search queries on a specific topic.
- Benefits : It helps in understanding what people are searching for on a particular topic and hence can be used in creating demand-oriented content.
- Ubersuggest :
- Provides comprehensive analysis of keywords, competitors, and opportunities.
- Benefits : It can be used to research keywords, make recommendations for content improvement, and monitor site performance.
- SEMrush :
- Provides comprehensive analysis of keywords, competitors, Monitor appearance in search results.
- Benefits : It allows you to scan your site and analyze the performance of keywords, external links, etc. to determine its strengths and weaknesses.
- Moz Link Explorer :
- Provides information about your site’s external links and competitors’ links.
- Benefits : It allows monitoring the quality of incoming links and analyzing the performance of the site’s external links.
- SEOquake :
- A browser add-on that provides quick page analysis. Including page titles and web addresses, number of words, And others.
- Benefits : Allows you to examine many basic site data directly from the search results.
- Screaming Frog SEO Spider :
- A computer program that scans websites to analyze titles, descriptions, keywords, and links.
- Benefits : It helps in discovering technical errors, improving the site structure, and improving search marketing.
- Keyword Tool :
- Provides keyword ideas based on search queries on Google, YouTube, Bing, Amazon, and more.
- Benefits : It can be used to discover long-tail keywords with high and low demand.
These are some additional tools that can be used for free SEO, Which helps in analyzing performance and improving online marketing strategies.
